Hassleblad is a Swedish manufacturer of medium-format cameras and photographic equipment. Founded more than 50 years ago, Hassleblad are devoted to producing the finest camera equipment known to man. Hassleblad wanted a printing solution for their marketing department that delivered unprecedented quality and colour control, whilst having the versatility for everyday printing and scanning needs.

The answer was the Xerox 550. A high-performance, professional light production printer delivering incredible colour control up to 2400 x 2400 dpi resolution perfect for graphic intensive printing whilst offering everyday office functionalities with high speed colour and monochrome scanning capabilities.

The superb finishing and superior colour server options allowed Hassleblad to have a flexible printing solution to fit their unique needs.